WHAT WE DO
We bring strategy and execution together to drive tangible results
StepChange provides strategic and operational product marketing services tailored specifically to the needs of B2B technology companies - large and small. Our services help our clients assess their product/market fit, accelerate their go to market, and enhance their credibility and market positioning.
01
Positioning and messaging
Communicate your unique value to a defined business audience
Our comprehensive approach combines persona insights, contextual positioning, crisp messaging and effective supporting tactics. We help ensure that your products and services stand out in a crowded market, appeal to the right business audience, and supports your company's overall growth objectives.
Improve customer understanding. Ensure your company understands and can articulate what is important for its target audience, helping ensure products are aligned with customer needs and preferences.
Clear market differentiation. Establish a clear and unique position in the market to distinguish your offerings from competitors.
Better sales enablement. Help your sales team be more effective by providing them with clear, compelling messages and content to use in their sales conversations, which will shorten sales cycles and improve conversion rates.
Greater competitive advantage. Ensure your offerings are well positioned with clear messaging to help you capture the attention of your customers and your target market.
02
GO TO MARKET
Accelerate your market entry and achieve competitive advantage
We work with you to build a comprehensive strategy, with supporting plan, that outlines how you approach the market and achieve traction. We will help you create a GTM strategy which typically comprises market research and analysis, value proposition, sales and marketing channels and tools, and supporting pricing strategy.
Clear market focus. Understand the market and your target audience, ensuring you understand their needs, pain points and preferences and ensuring your product - and messaging - addresses these effectively.
Increased sales efficiency. Align your sales and marketing efforts to enable greater clarity around your value proposition, and the market landscape, supported by improved qualification and lead generation, which will help optimise your sales process and your sales team's effectiveness.
Faster market penetration. A well-planned GTM strategy can not only accelerate market penetration, it can help ensure your valuable resources are focused in the right areas to establish a beachhead and start gaining market traction.
Set up for long-term success. By establishing a strong, consistent foundation, and by aligning sales and marketing efforts, you can build a clear market presence and grow .
03
ANALYST RELATIONS
Enhance your credibility and bolster your company's market standing
Work with us to strategically engage with industry analysts and research firms to build relationships, provide them with awareness and insights about your company's products and services, and gain valuable feedback about the market and its players.
Improved market understanding. Analysts provide valuable insights into market trends, customer preferences and competitive dynamics, helping inform your strategic decision-making.
Enhanced credibility and visibility. Positive recognition or ratings from reputable analysts can significantly boost a company's credibility and visibility in the market. As well as helping influence customer purchasing decisions, this can be used to enhance investor confidence and influence M&A targeting and validation.
Informed product development. Feedback from analysts can inform product development, helping ensure your offerings align with the wider - and global - market needs and expectations.
Strategic partnerships and alliances. Awareness and recognition by analysts can create opportunities to forge new partnerships and business opportunities, helping your company scale, and potentially grow into new or adjacent markets.
WHO WE HELP
Use StepChange to unlock your company's potential
Our range of services has been designed to help B2B technology companies make the most of the opportunities in front of them. Whether your business needs to get the foundations right, or is looking to launch new products or expand into new markets, we can help ensure you're best equipped for that success.
Start-ups and scale-ups
Whether you're a start-up or a scale-up, our services can help you validate your proposition and market position, while putting key capabilities in place to help your company influence and expand its awareness and reach.
Investors and VCs
Ensure your investments and portfolio companies are set up for success. Ensure they have the core product marketing foundations in place, that they understand their competition and have differentiation, and expand their reach and awareness.
B2B tech companies
For more established companies, we help ensure you're doing the basics right, while also providing additional support as you look to launch or refine your offerings, target segments or markets, or expand your awareness and reach.
Advisors and media
Technology continues to evolve at pace. Work with us to help understand not only what is happening in market, but what it means - and how you can take advantage of it. We can work with you to help put the future in context.
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Frequently asked questions
Dive deeper with StepChange
Explore our frequently asked questions to better understand how we can help drive your company's growth and success.
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Get in touch now to
see how we can help you unlock your company's potential
Whether you're a start-up, scale-up or an established B2B technology company, our services can help you take the next step in your journey.
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